Product content designer

10+ years of bringing clarity and structure to product experiences. Prev @ Shopify.

Sneak peek of my work

Content in action

Crafting clear, data-driven product experiences

Shopify Point of Sale

Hardware onboarding uplift

Making hardware setup faster, clearer, and scalable for merchants and designers

Shop Pay

Unlocking Shop Pay growth

Driving opt-ins through targeted UX improvements to the “remember me” checkbox

GitHub PR workflows

Product strategy

Context engineering

User interface design

UX writing

Systems thinking

User research

Usability testing

Information architecture

What I bring to the table

Hi, I'm Virginia

Designing clarity at scale

I use language, structure, and interaction design to make complex systems easier to understand and use. At Shopify, I worked across checkout, retail, localization, and AI experiences, helping merchants and buyers get where they need to go with less effort.

When I'm not designing, you'll find me hunting for the perfect retro kid lit, figure skating, or paddling a canoe.

Kind words from colleagues

Whether it's working directly with a designer, or presenting to senior leadership, Virginia makes complex linguistic concepts seem simple and always helps people understand the why behind her work.

Michael DeFazio

Design Lead, Shopify

Virginia is one of the strongest content designers I’ve come across. She is able to thoughtfully combine strategic thinking, deep user empathy and exceptional craft to elevate every product she touches. She has a unique ability to distill complex software into an intuitive system that end users resonate with.

Kristen Fisher

Product Lead, Shop Pay

Virginia is a rare talent who goes deep into the intersection of content and UX to drive meaningful product outcomes. Her insights during user research and her collaborative energy in design sessions make her a powerhouse for any product team.

Richard Btaiche

Product Lead, Paxos

Virginia is the kind of content designer every team hopes to work with: sharp on the details, generous in collaboration, and instinctive about how a product should sound.

Shannon Elizabeth Murphy

Senior Staff Brand Writer, Shopify

Product content designer

10+ years of bringing clarity and structure to product experiences. Prev @ Shopify.

Sneak peek of my work

Content in action

Crafting clear, data-driven product experiences

Shopify Point of Sale

Hardware onboarding uplift

Making hardware setup faster, clearer, and scalable for merchants and designers

Shop Pay

Unlocking Shop Pay growth

Driving opt-ins through targeted UX improvements to the “remember me” checkbox

GitHub PR workflows

Product strategy

Context engineering

User interface design

UX writing

Systems thinking

User research

Usability testing

Information architecture

What I bring to the table

Hi, I'm Virginia

Designing clarity at scale

I use language, structure, and interaction design to make complex systems easier to understand and use. At Shopify, I worked across checkout, retail, localization, and AI experiences, helping merchants and buyers get where they need to go with less effort.

When I'm not designing, you'll find me hunting for the perfect retro kid lit, figure skating, or paddling a canoe.

Kind words from colleagues

Whether it's working directly with a designer, or presenting to senior leadership, Virginia makes complex linguistic concepts seem simple and always helps people understand the why behind her work.

Michael DeFazio

Design Lead, Shopify

Virginia is one of the strongest content designers I’ve come across. She is able to thoughtfully combine strategic thinking, deep user empathy and exceptional craft to elevate every product she touches. She has a unique ability to distill complex software into an intuitive system that end users resonate with.

Kristen Fisher

Product Lead, Shop Pay

Virginia is a rare talent who goes deep into the intersection of content and UX to drive meaningful product outcomes. Her insights during user research and her collaborative energy in design sessions make her a powerhouse for any product team.

Richard Btaiche

Product Lead, Paxos

Virginia is the kind of content designer every team hopes to work with: sharp on the details, generous in collaboration, and instinctive about how a product should sound.

Shannon Elizabeth Murphy

Senior Staff Brand Writer, Shopify

Product content designer

10+ years of bringing clarity and structure to product experiences. Prev @ Shopify.

Sneak peek of my work

Content in action

Crafting clear, data-driven product experiences

Shopify Point of Sale

Hardware onboarding uplift

Making hardware setup faster, clearer, and scalable for merchants and designers

Shop Pay

Unlocking Shop Pay growth

Driving opt-ins through targeted UX improvements to the “remember me” checkbox

GitHub PR workflows

Product strategy

Context engineering

User interface design

UX writing

Systems thinking

User research

Usability testing

Information architecture

What I bring to the table

Hi, I'm Virginia

Designing clarity at scale

I use language, structure, and interaction design to make complex systems easier to understand and use. At Shopify, I worked across checkout, retail, localization, and AI experiences, helping merchants and buyers get where they need to go with less effort.

When I'm not designing, you'll find me hunting for the perfect retro kid lit, figure skating, or paddling a canoe.

Kind words from colleagues

Whether it's working directly with a designer, or presenting to senior leadership, Virginia makes complex linguistic concepts seem simple and always helps people understand the why behind her work.

Michael DeFazio

Design Lead, Shopify

Virginia is one of the strongest content designers I’ve come across. She is able to thoughtfully combine strategic thinking, deep user empathy and exceptional craft to elevate every product she touches. She has a unique ability to distill complex software into an intuitive system that end users resonate with.

Kristen Fisher

Product Lead, Shop Pay

Virginia is a rare talent who goes deep into the intersection of content and UX to drive meaningful product outcomes. Her insights during user research and her collaborative energy in design sessions make her a powerhouse for any product team.

Richard Btaiche

Product Lead, Paxos

Virginia is the kind of content designer every team hopes to work with: sharp on the details, generous in collaboration, and instinctive about how a product should sound.

Shannon Elizabeth Murphy

Senior Staff Brand Writer, Shopify